Contextual Advertising Adds Color to Matching Smarts » Adrants

We all know contextual advertising has it’s ups and downs. Well, mostly downs. At least here on Adrants. We’ve had Do we really need killer values from supermarkets offered next to articles about Amish killings. We’ve had turpentine ads next to bits about a teen drinking turpentine to abort a pregnancy. We’ve had Anna Nicole Smith’s dead son put up for sale . And we’ve had “card shark” credit card copy next to an article about a woman killed by a shark.

So it’s refreshing to see, thanks

Original post by Marketing and Advertising News With Attitude by Steve Hall » Adrants